Beauty News,  Magnetic Eyes (eye makeup)

Beauty Innovation: Lash Control, the Squeezable mascara

Squeezable mascaras? Fancy invention? Not at all, indeed it’s a quite smart solution to an everyday task: applying mascara as neatly as possible while avoiding mess and waste of product.

Lash Control looks like any other mascara but it has a little plus in its sleek packaging. It’s something that will simplify your routine!

Lash Control Mascara: packaging & product

It might look like your regular mascara but Lash Control Mascara has an innovative solution in its packaging. What makes Lash Control special is a plastic section that allows you to squeeze the tube while pulling the wand out. this simple action gives you more control over the amount of mascara you’ll find on your mascara wand, reducing clumps.

Formula

This mascara, created by Jennifer Paulson Lee, simplifies a simple gesture and it’s also gentle with the lashes. It has a beeswax water-resistant base infused with botanical extracts to moisturise and promote lashes’ growth while being easy to remove and non-irritating.
The formula features ginkgo biloba, ginger root, chamomile extracts, aloe and keratin amino acids, there’s no room for parabens.

Lash Control is available in three versions: the clear that acts as brow fixer or mascara top coat; the lengthening black formula with conic brush and the volumizing one with a helicoidal brush giving the same black coverage while boosting the volume.
Each mascara can be identified by the colour of the plastic cylinder. Transparent for the clear mascara, pink for the lengthening formula and purple for the volumising one. That’s simply brilliant.
All Lash Control squeezable mascaras are available through LashControl.com at $25 for the black mascaras and $18 for the clear brow/lash fixer.
What’s your first impression of this unique squeezable, anti-stress mascara?
Valentina Chirico aka Valens

Valentina Chirico: a past as an archaeologist, a present as an editor between London and Bedfordshire. An expat born in Southern Italy from an expat family. She holds an MA in Egyptology from the University of Birmingham and contributed as a co-author and postgraduate ambassador to the UoB PG Recruitment Blog before fully embarking on online editing. Besides archaeology, beauty and arts, this alumna loves travelling and shares an uncommon sense of humour. Online since 2009 with ValentinaChirico.com and later with ItalianMemories, Valentina is a storyteller and wants to inspire you a good laugh or to aim higher, for the stars.

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