You can dress your nails in every shade you can imagine and, pretty soon, in a couple of flavours too: this is what’s happening in Hong Kong in the recent weeks, where an extraordinary and crazy marketing campaign is becoming viral.
The famous American fast food chain Kentucky Fried Chicken, also known as KFC, is the promoter of this promotional case, while edible nail polishes aren’t simply the tools used to accomplish a mission, but the real stars of the event: latest innovation or mere nonsense?
If you think of KFC you will link it to an old man with a white mustache, wearing a Texan-style white tuxedo, and a fried chicken avalanche.
In Hong Kong, Kentucky Fried Chicken is working in this creative and tasty campaign with Ogilvy & Mather marketing agency inorder to make its relationship with the local clientele, especially the younger and more dynamic group, spicer.
Following KFC’s motto “It’s Finger Lickin ‘Good”, from the 11 secret recipes specifically crafted by McCormick for KFC, two flavours have been selected for the development of two 100% edible nail lacquers that will drive you crazy to the point to desire to lick your fingers all day long, everywhere!
Among all its mix of aromas and spices for fried chicken, KFC and Olgivy choose two real specialties: Original Recipe, the classic recipe, and Hot & Spicy, its spicy version.
Following KFC’s motto “It’s Finger Lickin ‘Good”, from the 11 secret recipes specifically crafted by McCormick for KFC, two flavours have been selected for the development of two 100% edible nail lacquers that will drive you crazy to the point to desire to lick your fingers all day long, everywhere!
Among all its mix of aromas and spices for fried chicken, KFC and Olgivy choose two real specialties: Original Recipe, the classic recipe, and Hot & Spicy, its spicy version.
“Prepared” with natural and no toxic ingredients, they work just like traditional nail polishes.
Just apply, leave them air dry and they’re ready to be shown off and truly enjoyed!
Just apply, leave them air dry and they’re ready to be shown off and truly enjoyed!
Original Recipe is a nude nail polish, a light cream shade with micro glitters, while Hot & Spicy is a vibrant shimmery orange; both have a liquid consistency and a sheer finish, they look like a slightly coloured top coat with a spice mix floating within the bottle.
The package is squared and minimal, the printed font is urban and modern: it’s an overall successful design for a nail polish bottle that doesn’t steal the scene to the product itself, indeed it would be quite impossible to do so!Ogilvy marketing director, Mister John Koay, assures that “the recipe for our edible nail polish is unique and was specifically designed to hold the flavour, but to also dry with a glossy coat similar to normal nail polish” and the “campaign – he continues – is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong.“
The package is squared and minimal, the printed font is urban and modern: it’s an overall successful design for a nail polish bottle that doesn’t steal the scene to the product itself, indeed it would be quite impossible to do so!Ogilvy marketing director, Mister John Koay, assures that “the recipe for our edible nail polish is unique and was specifically designed to hold the flavour, but to also dry with a glossy coat similar to normal nail polish” and the “campaign – he continues – is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong.“
Anna Mugglestone, the marketing and communication director at Ogilvy & Mather, states this promotion is a way “to remind the younger generation of the great taste and good times the brand stands for” and has also admitted to having enjoyed her manicure at work!Will the fast food chain and the marketing agency succeed?
KFC and Ogilvy have grabbed the attention of media, youngsters and bloggers around the globe and this is also thanks to a catchy music video.
Two young people, ideally representing Original and Hot & Spicy, “gently fight” with beatbox and hand break dance, enticing you to lick your fingers and nails!
Two young people, ideally representing Original and Hot & Spicy, “gently fight” with beatbox and hand break dance, enticing you to lick your fingers and nails!
This campaing is especially driven toward teens and youngs as KFC asked on Facebook to choose their favourite flavour because between Original and Hot & Spicy, just like in a duel, the one getting the biggest amount of votes will beput into mass scale production and appear on the shelves on sale in the secondhalf of the year.
Choosing one is a real shame, because they look great together and would be perfect to recreate an accent nail manicure or to change your “dish”, starting from your thumb and finishing off with your pinky.
These two limited editions in beta version, make you want to move heaven and earth to find and try them, but a doubt still remains, despite the initial disgusting feeling: will they be completely safe?
KFC knows how to take customers by the throat, so these nail polishes will be “Finger Lickin’ Good” for sure!
KFC knows how to take customers by the throat, so these nail polishes will be “Finger Lickin’ Good” for sure!
Asian market shows to be a real innovator and winner in the cosmetic industry, thanks to its never-ending originality and dynamism and it proves it again, but out of crispy, fatty fried chicken wings.
Valentina Chirico aka Valens
image sources:
Ogilvy & Mather official pictures
KFC official Facebook page
