You saw them on TV and fall in love with them. They’re the islanders’ official sunglasses, now in a new range of irresistible shades. BadHero’s new DayToNight Fades made their first appearance on a ’70s-themed party on the show and are finally available for everyone outside (the) Love Island.
The new DayToNight Fades by BadHero takes the fun side of life with colourful sunnies perfect from day to night and people who never say no to party. Fun goes together with protection: these tinted glasses won’t leave your eyes unprotected by harsh lights.
BadHero‘s DayToNight Fades is the new range of stylish sunglasses in 10 different styles with clear frames, each declined in 5 shades. What makes DayToNight Fades collection so peculiar is its tinted lenses with full UV400 protection – 100% resistant to both UVA and UVB rays – and anti-glare technology that cuts dazzle and harsh lights throughout the day. The clear frames have been designed to accentuate the vibrant shades of the 5 tinted lenses: iCandy Pink, Paradise Blue, Sunset Orange, Blush Purple and Sunkissed Yellow.
- Note: BadHero does not recommend the newest DayToNight Fades while driving.
BadHero is a label created by ISAWITFIRST, fashion brand based in Manchester and founded by the sister duo Katie and Clare Smith who draw inspiration and expertise for BadHero in leader optician Shafiq Haji, concept lead and brand ambassador.
Katie Smith, BadHero Co-Founder said: ‘We wanted to create the ultimate beach to club sunglasses range to compliment the initial Love Island drop. Wearing DayToNight Fades means you can still look stylish in the evening – but the subtle tinting means you can still see your friends inside a venue day or night.’
Mr Shafiq specialises in visual stress and cosmetic dispensing. He spotted a gap in the current market that needed to be filled but in style: effective protective sunglasses, at the right price. You won’t understand how much Mr Shafiq knows about sunglasses and aesthetics until you meet him. So I did in Birmingham. He knows without a doubt how to match a face to each frame for a match made in heaven.
Shafiq Haji, leader optician and owner at Eye Optician, says: ‘Through high-quality, unique designs and competitive price points, BadHero is aiming to encourage its customers to play around with multiple pairs of sunglasses, experimenting with styles that complement their outfit or reflect how they feel that day or evening.’
With BadHero there isn’t a chance for a bad choice! The Love Island Drop comprises 114 designs curated by the show’s stylist in collaboration and the production team. The Core and Love Island collections feature Full Spectrum Polarisation, a technology that cuts out dazzle and glare in all directions. The BadHero sunglasses collection offers men’s, women’s and unisex styles with an alluring array of frames, polarised and tinted lenses.
The brand combines style, protection, social and environmental responsibility. Just in case you get fed up with your old sunnies, BadHero invites you to recycle them with it: you can send to BadHero your old sunglasses with a pre-paid envelope in exchange for a 50% discount on any style of your choice. Your pre-loved glasses will be donated to a charity.
The DayToNight Fades are available on BadHero.com and ISAWITFIRST.COM at the special launch price of £75 (full price £129) and a tempting 2×1 promotion with a free pair of DayToNight Fades when buying any style from the BadHero collection.
Wearing a DayToNight Fade is like looking at life with a happy filter. The 5 bright shades give that cooling sensation of gellies, while the lenses cool down the eyes for a relaxing experience and the longest Summer of your life.
Valentina Chirico aka Valens
