New year, new you, new hair? The developments in the beauty industry suggest new approaches to hair care and trends to start the new year with the right hair mood.
The new hair trends go beyond aesthetics to prioritise hair health, from roots to tips for a conscious hair care routine, the expert says.
The new year promises a dynamic landscape of hair trends focused on scalp health and personalised solutions. Eliza Pineda, in-house hair care expert at Mayraki Professional, discusses the trends that will determine how hair care routines look next year.
Heatless Styling
Hair health is the focus for next year’s hair care trends. In 2024, we can expect a rise in heat-free styling tools and techniques already seen on viral TikToks and reels, such as braiding, twisting, and overnight curls. Embracing natural textures and minimising heat exposure will be a key theme to promote healthier, low-maintenance hairstyles that are chic and sustainable.
“Heatless styling not only preserves natural textures but also mitigates the risk of heat damage – a common concern in traditional styling practices. By embracing heat-free techniques such as braiding, twisting, and overnight curls, individuals can achieve stunning styles without compromising their hair’s integrity. This trend reflects a conscious effort to prioritize the well-being of our locks, promoting a holistic approach to beauty that aligns with the growing desire for healthier, more sustainable lifestyles,” shares Eliza Pineda:
“Hair damage has been a trend of its own for the longest time and people are starting to realize the long-term effects of constant heat styling and chemical damage. With numerous heatless hair styling hacks floating around, more and more are embracing the natural route and their hair will thank them for it!”
Spotlight on Scalp Health
We all know that healthy hair starts at the roots: the protagonists of 2024’s hair care trends. Brands have been responding with products that address various scalp concerns, from dryness to excess oil production, creating holistic lines that take into consideration the very beginning of hair life. Mayraki Professional developed their line of scalp care products, including Scalp Purifying & Anti-aging Serum ($35.00) and Camellia Sinensis Tea Leaf Probiotic Sea Salt Scalp Scrub ($39.00).
“Scalp care is the cornerstone of healthy, beautiful hair. Our scalp is the foundation from which our strands grow, and its health directly impacts the overall vitality of our locks. A well-nourished and balanced scalp provides the optimal environment for hair growth and helps prevent common issues such as dryness, flakiness, and excess oil production. It’s important to have a set routine when it comes to scalp care, but also don’t overdo it! More isn’t always better when it comes to hair care, and keeping balance is the best advice. Think of it as skincare for the scalp – a crucial step towards achieving and maintaining hair that not only looks good but is genuinely healthy from root to tip,” continues Pineda.
“Scalp health is often overlooked when it comes to hair care. It’s time to shine the spotlight on it and include scalp care as an essential step in your hair care routine.”
Customised Hair Care
The standardised approach to hair care is outdated. In 2024, personalised and customised hair care solutions will gain popularity. Brands are applying advanced technology to analyse individuals’ hair types, textures, and specific needs, creating tailor-made products for optimal results.
“In the dynamic landscape of hair care, customization is emerging as a groundbreaking trend that recognizes the unique needs of each individual’s hair. By harnessing advanced technology and in-depth analysis of hair types, textures, and specific concerns, we’re now able to tailor-make products that address the distinct needs of every individual’s mane. It’s a shift towards a more personal and effective approach to hair care, acknowledging that one’s hair is as unique as their fingerprint,” concludes Pineda.
“An inclusive approach to hair care has been a long time coming. A big change in the hair care industry has been implemented and hair of all types are now being catered to. This is a change that will surely continue in 2024 and expand further as more people embrace their natural textures and gain more knowledge on how to care for different hair types.”
2024 hair trends seem to follow some experts’ recommendations and viral trends seen in 2023 to suggest gentle hairstyling and a routine that targets the core of the matter: your scalp. This new kind of hair care routine will see and embrace the beauty of/in all hair types.
Image credits Ph. Ron Lach via Pexels Ph. Sora Shimazaki via Pexels Courtesy of Mayraki Professional Ph. Monstera Production via Pexels Ph. Anna Shvets via Pexels Ph. Karolina Grabowska via Pexels
