A crowdfunding success on Kickstarter, Lifelong Deo 2.0 is the next generation of personal care, combining eco-consciousness and fun customisation. But what makes it different from other natural antiperspirants?
Lifelong Deo 2.0 takes care of your body while cleaning up the ocean. Founder Adam Webb guides us through all the details that make the difference.
Straight off Kickstarter: Lifelong Deo 2.0
The next generation of personal care: a deodorant made from 100% ocean-bound recycled plastic, refillable for life, with new natural scents and the option of gentle antiperspirant protection. Plus, a deo that even cleans the seas.
What Makes Lifelong Deo 2.0 Different
There are many options for natural and eco-friendly antiperspirants, but Lifelong Deo 2.0 transforms the everyday act of applying deodorant into a ritual of care for both the body and the planet, with plenty of choices for everyone.
Crafted from 100% ocean-bound recycled plastic, the applicator is designed to last a lifetime and be infinitely refillable, as well as endlessly enjoyable with interchangeable roller balls that make deodorant unexpectedly fun.
Every purchase removes 1 Kg of plastic from the ocean thanks to the partnership with Seven Clean Seas. In their last launch, Lifelong Deo contributed to clearing over 3,960 Kg of plastic with a new goal for its newest Deo 2.0 crowdfunding campaign: 15,000 Kg.
From Lifelong Deo 1.0 to Lifelong Deo 2.0: What’s New?
Lifelong began in 2023 with the Kickstarter launch of Lifelong Deo 1.0, a premium anodised aluminium applicator that redefined luxury deodorant, which became the most successful deodorant brand on Kickstarter by far, with a total of €354,000 donated. This success proved that people are actually interested in sustainable personal care.
“I started Lifelong because I couldn’t find a truly plastic-free deodorant that didn’t compromise on quality. I wanted to build something better – a brand that protects the planet instead of polluting it. With two children growing up, it was important to create a company that matters for the future generations“, Adam Webb, Founder of Lifelong Deo 2.0
To make the biggest environmental impact, Adam and his team understood that they needed to design something more accessible, affordable, and scalable.
With a few tweaks, they presented the new Lifelong Deo 2.0 as the answer for everyone:
- A more affordable applicator to make refillable body care accessible to everyone
- 100% certified ocean-bound recycled plastic design with a lifetime guarantee
- Customisable design with 64 possible combinations. Mix 8 applicator colours and 8 roller ball colours for a unique experience for everyone.
- Four scent options to meet different preferences. [Silver Bergamot (Citrus and Fresh), Spiced Oakwood (Woody and spicy), Orange Blossom (Floral and zesty), and Zero scent (unscented)]
- A 100% natural formula, plant-based, safe and effective with compostable refills.
- A new 4% aluminium antiperspirant option, requested by customers. Perfect for those who want extra sweat protection, with a fraction of the aluminium found in mainstream products.
Gentle on the Skin, Gentle on the Planet
It’s “Lifelong” because what goes on your body is as important as what stays out of the planet. Lifelong Deo is packaged and formulated to avoid single-use plastics and unnecessary materials. The product itself encourages customers to adopt habits that support a circular economy. By creating durable, refillable, and responsibly made products, Lifelong Deo 2.0 helps shift consumption patterns toward a more sustainable life.
To reduce Lifelong Deo’s impact on the environment:
- Every refill is made from only natural and plant-based ingredients with 100% compostable paper-based pouches.
- The applicator uses recycled plastic and lasts a lifetime.
- Its formula is free from parabens, phthalates, and synthetic preservatives.
- With compostable refill pouches, Lifelong Deo 2.0 says goodbye to single-use plastics.
- Without harsh chemicals, it’s powerful against odours and gentle on skin.
- It’s dermatologically tested and safe for everyday use.
How to Use and Clean Your Lifelong Deo Refillable Antiperspirant
To use your Longlife Deo, you need only warm water and the refill powder.
Add the powder to the applicator tube first, then add 45ml of warm water, leaving enough space to mix the product.
Screw the ball cap on and shake well for 30 seconds. It’s important to leave your freshly made deo overnight for the ingredients to mix well and become thicker. In the morning, shake it once more, and you’re ready to use your eco-friendly antiperspirant and refill it as many times as you need.
When it’s time to refill your Lifelong antiperspirant, you can clean the silicone sleeve in the dishwasher or by hand with clean, hot water. The crystal ball can be cleaned with running water, and the actual applicator with warm water and a little soap.
About Adam Webb, the Founder
Adam Webb was born in Brighton and is now a father of two. An entrepreneur who loves to find solutions to everyday problems, a creative thinker with a background in Digital Business, E-Commerce and of course, crowdfunding.
Driven by the desire to protect both people’s health and the planet, he was frustrated by the endless stream of single-use plastics in everyday personal care. Determined to create something better for his children’s generation, he designed a deodorant that could be kept, refilled, and never thrown away. That vision became Lifelong Deo.
But deodorant is just the start. Lifelong is building a future of sustainable, refillable personal care with body wash, hand soap, and toothpaste already on the horizon.
Kickstarter: a Platform for Health & Beauty Innovation
After a successful campaign for Lifelong Deo 1.0, Adam launched on Kickstarter again to prove the potential of crowdfunding to build transparent and impactful businesses. Lifelong Deo 2.0 launched on Kickstarter on 16th October 2025 with a base goal of £5.000 and smashed all expectations, raising £52.096 from the community.
Lifelong Deo 2.0 is now a reality that both supporters and customers can enjoy. With starter packs starting from £21.00, on the Kickstarter campaign page and Lifelong’s official website, keeping fresh all day is naturally fun.
Valentina Chirico aka Valens
Image credits:
Gently by Lifelong
