It’s 100 year old but it doesn’t show it! For its birthday Maybelline New York wanted to celebrate all its fans in a very memorable and glamorous way… with three new make-up products! With this big event the brand restarts with a new motto: “Make it happen”!Maybelline wants you to make it your own motto, it’s an encouragement to take your dream, turn them into reality, get better and better till feeling great! No mystery, the centenary products are the new Dream Satin Liquid foundation, the new Lash Sensational Intese Black mascara and Master Ink, its new eyeliner.These launches have been presented at the Milan Fashion Week, and they’re all…
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Beauty innovation: Pluck N’ File, all-in-one nail and eyebrow tool for busy women
We, girls and women, bring with us a huge amount of stuff in our bags. Hopefully, a new beauty tool will simplify our daily habits. Its name is Pluck N’ File,
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News: Maybelline’s new Baby Lips electro, review and swatches
Six Baby Lips weren’t enough, so Maybelline has launched other six, brand new lip balms: Baby Lips electro. These iconic lip balms have dressed up, but what makes them more particular than the classic Baby Lips we’ve already seen, known and seen again? One thing: colour! The shape is the same; the formula, with vitamins, shea butter, honey and Centella asiatica, is the same; the “personality” and the effect are entirely new! The Baby Lips electro hide the energy and the joy of summer in their dark and “rock” package, while giving moisture and splashes of colour to the lips. The tube is the element that one will notice first, it’s…
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Beauty Innovation: Lash Control, the squeezable mascara
Squeezable mascaras? Fancy invention? Not at all, indeed it’s a quite smart solution to an everyday task: applying mascara as neatly as possible while avoiding mess and waste of product. Lash Control looks like any other common mascaras but it has a little plus in its sleek tube: a plastic section. This little trick allows people to literally squeeze the tube while pulling the wand out, meaning everyone is able to control the amount of mascara onto the brush. What really surprised me is that, instead of a weird mascara, today’s innovation is limited to a portion of the product which still looks familiar to the public and easy to…
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News: Maybelline’s new Baby Skin Instant Fatigue Blur and Instant Pore Eraser
It’s the last appointment with the newest products from Maybelline New York and the protagonist is the new face range called “Baby Skin”. Please note that this post was originally created for the Italian market and audience, thus it shows some products that aren’t available worldwide yet. You may consider it a preview, maybe. Designed for young skin with imperfections, Baby Skin is composed of two products to find a fresh, baby-soft skin again: the Instant Pore Eraser and two anti-fatigue coloured creams, the Instant Fatigue Blur (if translated they will sound like Instant Fatigue Eraser). Second note: these products aren’t skin treatments and I find them to be suitable also…