It looks like a mascara but it isn’t quite so. What’s that? It’s Younique Moodstruck 3D Fiber Lashes+, the eyelash makeover.
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Happy 100th birthday, Maybelline New York! Make it happen and shine like a star with Maybelline’s new catwalk like make-up
It’s 100 year old but it doesn’t show it! For its birthday Maybelline New York wanted to celebrate all its fans in a very memorable and glamorous way… with three new make-up products! With this big event the brand restarts with a new motto: “Make it happen”!Maybelline wants you to make it your own motto, it’s an encouragement to take your dream, turn them into reality, get better and better till feeling great! No mystery, the centenary products are the new Dream Satin Liquid foundation, the new Lash Sensational Intese Black mascara and Master Ink, its new eyeliner.These launches have been presented at the Milan Fashion Week, and they’re all…
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Beauty Innovation: Lash Control, the squeezable mascara
Squeezable mascaras? Fancy invention? Not at all, indeed it’s a quite smart solution to an everyday task: applying mascara as neatly as possible while avoiding mess and waste of product. Lash Control looks like any other common mascaras but it has a little plus in its sleek tube: a plastic section. This little trick allows people to literally squeeze the tube while pulling the wand out, meaning everyone is able to control the amount of mascara onto the brush. What really surprised me is that, instead of a weird mascara, today’s innovation is limited to a portion of the product which still looks familiar to the public and easy to…
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News: Naillusion, the first ever nail color wand
A new product and a real innovation is going to hit the shelves soon, the brand name is Naillusion and we’re talking about the first ever nail color pen/wand. There are already other pen nail, treatments or make-up products and now you’re probably wondering why this product is so special. What makes Naillusion nail polish a real innovation is its particular packaging, in fact the nail lacquer is both in the bottle and the majority inside the pen; this means that the brush will never be dry or caked from previous applications! The usage is really elementary, just unscrew the pen from its little jar/bottle, remove the excess product as…
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News: Discovering GlamST, the virtual make-up app and site
Everybody likes to try new products before purchasing, do you know that you can do it, have fun and discover beauty tips at the same time in just one place? This is the idea behind GlamST, a brand new platform that allows women to find the perfect product and tone interactively. Born from an Uruguayan engineer couple, the application wants to meet the needs of modern women who usually search online for trends and suggestions about beauty items. At the actual stage, GlamST consists in an appealing Windows 8 app, available in three languages (English, Spanish and Portuguese), where we can upload our pictures, try some make-up virtually, share the look through the community and explore…
