Beauty News,  Design & Lifestyle

Beauty Innovation: The Root Box, the eco-friendly makeup organiser

How many products do we use in the morning? Are they stored in the proper way, clean and ready to be picked up and used? Dorothy Chan and Thao Trinh know it well, so they designed an eco-friendly innovation for a smarter makeup session: The Root Box.

The Root Box, eco-friendly makeup box

The Root Box by The Root Theory is a handcrafted makeup station made of bamboo. Bamboo is a great raw material for everyday items because it’s lightweight and, most of all, highly sustainable. It’s the eco-friendly material for excellence!

With ‘The Rootbox’, you can store your tools and beauty products while keeping them super tidy and clean, but The Root Box isn’t just like any another makeup boxes in the market! Indeed, it features a removable drawer, several shelves, a built-in mirror, a net space to let your brushes dry horizontally and flat, a media station for your iPhone and iPad, and a patent pending lattice system to organize all your brushes no matter their size.

The Root Box, innovative makeup and brush box with patent-pending brush holder

The making-of The Root Box

Who are the designers and creators? Women like us!

Dorothy and Thao are two old-time friends from California, who studied business and product design together. They started in the indie market with their first make-up box/stand back in 2014, and sold it on Etsy and local craft fairs. Their make-up box had such a great success they decided to redesign and improve the original prototype, this is how The Root Box was born.

Now it needs your help! Dorothy and Thao recently launched a crowdfunding campaign on Kickstarter to support their little, big idea. You can do a little donation to cover the starting costs, and let everyone enjoy this products around the globe starting from 2016.

The Root Box, the innovative bamboo beauty station

Visit The Root Theory page on Kickstarter to send a small contribution to help Dorothy and Thao in their green adventure. You can also follow The Root Box journey on Facebook, twitter, Pinterest and Instagram.

Mother Nature says thank you and your vanity table too!

Valentina Chirico aka Valens

Valentina Chirico: a past as archaeologist, a present as editor between London and Bedfordshire. An expat born in Southern Italy from an expat family. She holds an MA in Egyptology from the University of Birmingham and contributed as a co-author and postgraduate ambassador to the UoB PG Recruitment Blog before fully embarking on online editing. She covers the role of Senior Writer and Language Specialist for a global marketing company. Besides archaeology and arts, this alumna loves travelling and shares an uncommon sense of humour. Online since 2009 with ValentinaChirico.com and later with ItalianMemories, Valentina is a storyteller and wants to inspire you a good laugh or to aim higher, to the stars.

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Italian Memories, Italian culture and lifestyle, semi-serious travel guide, Valentina Chirico