Summer isn’t time for bad sunnies! ISAWITFIRST, the official partner of ITV’s Love Island, presents BadHero and its colourful sunglasses collection.
BadHero is the newest sunglasses brand launched by ISAWITFIRST embracing quality and affordable styles loved by the islanders and not only…
the launch arrives just in time for the new season of ITV’s Love Island 2021 to ‘allow fun-loving people to free themselves from sunglasses monogamy’.
Launching BadHero this June, ISAWITFIRST has also announced its partnership with ITV2 and its award-winning Love Island dating show, which returns for its seventh season this summer. As the official fashion and sunglasses partner, ISAWITFIRST will be supplying BadHero shades to islanders, leaving the singletons free to get their graft on in style.
Meet BadHero
BadHero, the official sunglasses partner of ITV’s Love island 2021, is the daughter-brand of ISAWITFIRST, one of the UK’s leading fast-fashion e-tailers. BadHero arrives with playful acetate sunglasses with Full Spectrum Polarisation and a diverse range of coloured lenses and tints for both men and women. Manchester-based and co-founded by sister double act Clare and Katie Smith – with more than 25 years’ experience in the fashion industry – took inspiration and expertise from Shafiq Haji, a qualified Dispensing Optician with more than 30 years in the optics industry. Specialising in visual stress and cosmetic dispensing, Shafiq said the concept came to him when he spotted a gap in the market for high quality, stylish sunglasses that provide proper protection – without the designer price tag.
Shafiq Haji, concept lead and brand ambassador, said: “There’s a revolution coming. Too often eyewear is an afterthought, but that’s about to change. Through high-quality, unique designs and competitive price points, BadHero is aiming to encourage its customers to play around with multiple pairs of sunglasses, experimenting with styles that complement their outfit or reflect how they feel that day.’
About BadHero sunnies
All BadHero sunglasses boast UV400 protection, providing nearly 100% protection from harmful ultraviolet light rays, blocking wavelengths up to 400 nanometers, including UVA and UVB rays.
The Love Island drop has launched with a special offer price of £75 across the entire collection for the show’s duration – down from £129 RRP and is available at badhero.co.uk and ISAWITFIRST.COM.
BadHero will launch with its Core Collection, NightFades & Love Island Drop in the coming weeks. The Core and Love Island collections feature Full Spectrum Polarisation – a technology that cuts out dazzle and glare in all directions. As well as boasting polarised lenses, there’s also a full range of lenses and tints available in a mood-boosting colour palette, contrasted with trendy acetate frames in a wide spectrum of shapes. The styles come in unisex designs, as well as male and female pairs.
Save the dates!
The Love Island Drop will be the first collection available to the public from Friday 25th June 2021. It comprises 114 designs curated by the show’s stylist in collaboration with other members of the production team. The Core and NightFades will launch the following week on Friday 2nd of July. Designed to be worn at night, the NightFades feature a range of 8 styles with transparent frames and 5 tinted lenses including pink, blue, orange, lilac and yellow. Whether hitting the club, heading out to dinner or walking the red carpet, BadHero inspires consumers to pick a different pair of shades to suit both mood and occasion.
Sustainability: more than fashion and fashionable
Aware of its responsibility to create a more sustainable fashion landscape, BadHero is the antithesis of throwaway fashion, and the brand is going above and beyond to make sure it is environmentally friendly. Those who get tired of their sunglasses can send their old pair back in a pre-paid envelope and receive a 50% discount off a brand-new style of their choice. BadHero will then donate the old pair to charities that provide eyewear to those in need across developing countries.
You’re in perfect time to discover The Love Island Drop collection at special launch prices at BadHero.com because summer’s the season to feel good and be cool. With BadHero you can both while keeping your eyes safe and stylish.
Valentina Chirico aka Valens
