It looks like a mascara but it isn’t quite so. What’s that? It’s Younique Moodstruck 3D Fiber Lashes+, the eyelash makeover.
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Beauty Innovation: Lash Control, the squeezable mascara
Squeezable mascaras? Fancy invention? Not at all, indeed it’s a quite smart solution to an everyday task: applying mascara as neatly as possible while avoiding mess and waste of product. Lash Control looks like any other common mascaras but it has a little plus in its sleek tube: a plastic section. This little trick allows people to literally squeeze the tube while pulling the wand out, meaning everyone is able to control the amount of mascara onto the brush. What really surprised me is that, instead of a weird mascara, today’s innovation is limited to a portion of the product which still looks familiar to the public and easy to…