I’ve been working in the cosmetic industry long enough to know colours attract people but… also creative packagings do! A 3D blusher, a printed eyeshadow palette, a star-shaped lipstick with a kawaii case too, everything works especially if in limited edition! There’s makeup and makeup, makeup that’s functional and also pleasing to the eyes: beautiful makeup that’s a pity to use. This makeup is tempting! It’s easy to follow this damn path and end up with many cute eyeshadows still intact in their original case and lipsticks never swatched and used in real life. The temptation is really hard and I won’t make this easy for you. Here are some examples……